Privacy Policy

Who we are

Amsterdam Flames is a cricket brand focused on Amsterdam and Europe.

This website and the Fire Starter sign-up programme are operated by AMSTERDAM FLAMES HOLDCO PTE. LTD., a private company limited by shares incorporated in Singapore with Unique Entity Number 202612065M.

Our registered address is ROBINSON ROAD, ROBINSON 77, #13-00, Singapore 68896.

This policy explains what personal data we collect when you sign up as a Fire Starter, why we collect it, and what we do with it. It applies to amsterdamflames.com and related sign-up flows.

For questions about this policy or any data-related issue, contact privacy@amsterdamflames.com.

Data you give us

When you register on this site, we ask for your full name, an optional preferred name, and your email address. You can also choose whether you want to receive occasional email updates from the club.

We use this information to manage your registration, keep your place on the Fire Starter list, contact you about your interest in membership or related club offerings, and where you opt in, send you club updates, launch news, and related communications.

Where permitted by applicable law, we may also use your sign-up details to create or inform relevant advertising audiences so that we can promote Amsterdam Flames to people who have expressed interest in membership or similar offerings.

Data we collect automatically

When you submit the sign-up form, we may collect limited technical information about your device, browser, connection and approximate location, including your IP address and basic browser or device signals. We use this information to keep the site secure, detect bots and fraudulent or duplicate registrations, and understand general interest in the club by location and audience type.

We do not sell this information.

We may also derive anti-abuse signals from this information to help identify suspicious or duplicate sign-ups.

Cookies and similar technology

We use a limited number of cookies and similar technologies to keep the site working, protect against abuse, understand site usage, and support our communications and marketing efforts. Where required by law, we will ask for consent before using non-essential cookies or similar technologies.

Where we store your data

Your data may be stored or accessed in the European Union, Singapore, and other jurisdictions in which our service providers operate. Access is restricted to the small number of staff, contractors and service providers who need it to operate the sign-up process, communications, analytics and related marketing activities.

How long we keep it

We keep your registration details while the Fire Starter programme remains active, unless you ask us to delete them earlier. We may retain limited records as needed to maintain suppression lists, comply with legal obligations, resolve disputes, or protect the site and our business.

Sharing your data

We do not sell your personal data. We may share it with service providers who help us operate the site and sign-up process, communicate with fans, analyse audience interest, and support our marketing activities, such as hosting, email, analytics and advertising platform providers. We may also disclose data where required by law.

We do not share your personal data with sponsors for their own independent marketing unless we tell you otherwise and, where required, obtain your consent.

Your rights

Depending on where you are located, you may have rights to request access to the personal data we hold about you, ask us to correct or delete it, ask us to limit how we use it, or object to certain uses, including direct marketing. You can opt out of marketing emails at any time using the unsubscribe link in any email we send or by contacting us at privacy@amsterdamflames.com.

We will respond in accordance with applicable law.

Changes to this policy

If we change how we handle your data we will update this page and, where the change is material, email anyone who has opted in to updates.